MarketingProfs This Week: 16 April 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity
2.	#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories
3.	Podcast: Real-Time Data's Not Fast Enough: Tim Hayden on Marketing Smarts
4.	PRO Seminar: How to Gain Impactful Insights From Your Data
5.	Survey Says: The Most Successful B2B Industries on Social Media
6.	My View: 3 Big Digital Analytics Mistakes That Marketers Make
7.	Infographic: Horrible Cliches You Need to Stop Using Immediately
8.	Video: Make Marketing and Sales a Power Couple

Join us on May 13 for our free Martech and Innovation Virtual Conference. Learn to utilize the latest technologies and tactics to give your customers what they want—and help you increase revenue. Register today.

How-To

Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?

By Joe Staples

Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline. Read More

Podcast

Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and "split-second analytics," and why email and Twitter are very much alive. Read More

FOR PRO Members

Zero to Hero—How to Gain Impactful Insights From Your Data

Jim Sterne will outline what it means to be a digital marketing analyst (and what to look for in one). You'll learn how to understand your data and tools, and how to dissect the problems that need solving. We'll also cover the art of data analysis and communicating your findings to the C-suite. Read More

Join us on April 26 for SEO+Content = The Perfect Recipe for Inbound Success [Free Seminar] to learn 3 simple steps to optimize your content for search engines so you can attract new customers. Register today.

Survey Says

The Most Successful B2B Industries on Social Media

How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks. Read More

Quick Take

#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

By Christian Neri

All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck. Read More

My View

Three Big Digital Analytics Mistakes That Marketers Make

By Joshua Reynolds

Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy. Read More

event calendar

Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625