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MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data

Jim Sterne
Jennifer Kelly
Thu, Apr 14, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

When it comes to measuring marketing data, there are many ways to approach it—from market research, to the marketing mix model, to tracking clickthroughs and page views. With more sources of information than ever before, it's easy to see why there's so much confusion around your data.

In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite.


Jim Sterne is an international consultant who focuses on measuring the value of creating and strengthening customer relationships. He's written eight books on interactive marketing, is the founding president and current board chair of the Digital Analytics Association, and produces the eMetrics Summits.

Who Should Attend?

Whether you're brand new to marketing or have a few years of experience under your belt, this seminar will show you which marketing activities you need to track and simple ways to put metrics to those activities.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Identify the most important signals amidst the noise
  • Glean impactful insights from the data
  • Confidently discuss digital analytics with your colleagues
  • Clearly communicate your findings to decision makers

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Marketing Measurement & Analytics. This 11-class course will teach you how to master the art of marketing analytics. You'll learn how to track, measure, analyze, and gain better insights from your data.

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PRO members save 40% (regularly $595)!

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