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In This Issue
+ How-To: Three Email Marketing Improvement Challenges for 2014
+ Podcast: Social Selling and the Modern Buyer: Jill Rowley
+ #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead...
+ PRO How-To Guide: The Marketer's Guide to Campaign Tracking & Analysis
+ Survey Says: The State of SEO in 2014
+ Infographic: A Day's Worth of Business Information in the Age of Big Data
+ My View: The Huge Opportunity E-Commerce Marketers Are Overlooking
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How-To Three Email Marketing Improvement Challenges for 2014
By Karen Talavera
With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? Read More
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Podcast Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Social selling evangelist Jill Rowley explains how she changed the way salespeople at Salesforce.com, Eloqua, and Oracle approach the modern buyer. Read More
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PRO NEW How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Survey Says
The State of SEO in 2014
By Ayaz Nanji
Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Read More
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Quick Take
#SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!
By Angela Natividad
Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet connection crying this week. Skim to stay smart! Read More
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My View The Huge Opportunity E-Commerce Marketers Are Overlooking
By Luke Summerfield
Marketers sometimes focus so much on the decision-making part of the purchasing lifecycle that they overlook the big opportunities in other stages. Here's a long look at the pre-transactional conversion stage. Read More
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Apr 22
 FREE Seminar—7 Best Practices for Making More Money with Social Media
Apr 24
 PRO Seminar—Using Visual Stories to Create an Urge to Act
Apr 29
 FREE Seminar—Social Monitoring: The Key to Delivering an Amazing Customer Experience
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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