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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, June 13, 2020 |
| How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs | ||||
| One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change. | ||||
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| Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic] | ||||
| How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? Let's look at some answers. | ||||
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| Top 5 Mistakes Companies Make on Instagram, and What to Do Instead | ||||
| Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth it. | ||||
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| Median Landing Page Conversion Rates for 16 Industries [Study] | ||||
| The median conversion rate for business website landing pages across industries is just over 3%, according to recent research. Check out the study findings. | ||||
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| How to Make It Easier for Your B2B Customers to Buy From You | ||||
| MarketingProfs Webinar | ||||
| Are you making it too difficult for your customers to buy from you? This webinar will show you how to leverage sales and marketing alignment to engage your buyers, empower them, align them with your brand—and make buying from you a breeze. Register today (it's totally free). | ||||
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| The Work Life of a Social Media Manager [Infographic] | ||||
| The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well. | ||||
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| How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19 | ||||
| Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read more. | ||||
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| How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020 [Study] | ||||
| Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research. Check out the study findings. | ||||
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| How to Unlock Content Marketing's Value and Drive Sales: AI Can Help | ||||
| In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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