As you're about to learn in the following infographic, 75% of B2B buyers consumed webinar content last year. The fact makes a strong case for including webinars in your marketing—if you haven't already.
Most B2B companies are in fact using webinars. But how? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale?
In a recent article about making webinars work, Bethany Cartwright contends, "They work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond."
I wanted to examine how B2B marketers can make webinars work up, down, and beyond the sales funnel. To do so, I tapped into ClickMeeting's annual State of Webinars report and additional resources and created an infographic (see below).
It's bound to give you some ideas and inspiration for connecting and engaging with customers via webinars.
Continue reading "Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Demand Generation:
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads. read this »
[Video] How to Use Neuroscience to Increase Your Demand Gen Success Threefold
Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts. read this »
Quality Over Quantity in Lead- and Conversion-Scoring
The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring. read this »
The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. read this »
How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. read this »
The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. read this »