As you're about to learn in the following infographic, 75% of B2B buyers consumed webinar content last year. The fact makes a strong case for including webinars in your marketing—if you haven't already.

Most B2B companies are in fact using webinars. But how? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale?

In a recent article about making webinars work, Bethany Cartwright contends, "They work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond."

I wanted to examine how B2B marketers can make webinars work up, down, and beyond the sales funnel. To do so, I tapped into ClickMeeting's annual State of Webinars report and additional resources and created an infographic (see below).

It's bound to give you some ideas and inspiration for connecting and engaging with customers via webinars.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Barry Feldman

Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman