MarketingProfs This Week

Saturday, June 26, 2021

📋 Table of Contents

1. The Value of a Traditional Marketing Mindset in a Digital World

2. Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts

3. 10 Interesting B2B Marketing Stats

4. Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

5. The Definitive Guide to Online Proofing sponsored e-book

6. How to Hire a Marketing Agency and Build a Productive Relationship

7. Entertaining or Excessive? People's Perceptions of Various Ad Channels

8. Yes, You Can Build a Brand That Stands Out! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Value of a Traditional Marketing Mindset in a Digital World
article
The Value of a Traditional Marketing Mindset in a Digital World
In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why. »
Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts
podcast
Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling. Read more and listen in on this fascinating conversation. »
10 Interesting B2B Marketing Stats
infographic
10 Interesting B2B Marketing Stats
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101. Check out the infographic. »
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
article
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing. »
sponsored e-book
The Definitive Guide to Online Proofing
Dozens of email back and forth, hardcopy proofs, multiple design and collaboration systems... Are you still relying on outdated or siloed methods for producing, reviewing, and approving content? If so, you know all about the frustrations of content development and approval. There is a much better way. »
How to Hire a Marketing Agency and Build a Productive Relationship
article
How to Hire a Marketing Agency and Build a Productive Relationship
If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide. »
Entertaining or Excessive? People's Perceptions of Various Ad Channels
research
Entertaining or Excessive? People's Perceptions of Various Ad Channels
People of all ages have the most favorable impressions of television and email advertising, according to research. Check out findings from this study. »
Yes, You Can Build a Brand That Stands Out!
MarketingProfs Master Class
Time is running out to get your ticket to the launch party of our upcoming Branding Master Class with Nick Westergaard. If you want to ask Nick your best questions and get on the path to becoming a branding expert, you won't want to miss this launch.
Get your ticket now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
The Value of a Traditional Marketing Mindset in a Digital World »
Entertaining or Excessive? People's Perceptions of Various Ad Channels »
10 Interesting B2B Marketing Stats [Infographic] »
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead »
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast] »
How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic] »
News You Can Use
Updates from around the industry
Storyteq Joins Team ITG to Deliver Full Creative and Marketing Automation to Major Global Brands Team ITG
Uberflip Releases First-of-Its-Kind Dynamic Embed Parameters Feature PR Newswire
Vivo Partners With Netcracker for Next Phase of B2B Digital Transformation Program Business Wire
Ultra Commerce Acquires Vesta eCommerce, Creating Industry's Most Comprehensive E-Commerce Platform PR Newswire
Songtradr Raises $US50M in Series D Funding Round The Street
Demandbase Expands Predictive Analytics Capabilities for ABX Cloud AIthority
SYSPRO Debuts B2B E-Commerce Tools for Manufacturers PYMNTS
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