Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research?
Or how about that 66% of marketers say email nurturing is the best way to engage leads?
Those are a few of the data points covered in an infographic (below) from Growth Strategies 101.
The piece looks at 10 stats that can help B2B marketers and salespeople better connect with—and convert—potential customers.
Check out the infographic:
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ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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