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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, July 25, 2020 |
| Five B2B Marketing Strategies for Pandemic Survival and Beyond | ||||
| You know what's not only extremely short-sighted but also potentially disastrous? Assuming the current public-health crisis is a temporary pause in business-as-usual. You can't afford to wait for "it" to pass. To put yourself in a better position now and down the road, try these five timely strategies. | ||||
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| Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans | ||||
| Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips. | ||||
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| Turn Training Into Fun and Games (Literally): LevelEx CEO [Podcast] | ||||
| Sam Glassenberg, founder and CEO of videogame company LevelEx, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more. Read more and listen in on this insightful conversation. | ||||
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| A 12-Step Checklist for Creating Good Website Content [Infographic] | ||||
| Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Check out the infographic. | ||||
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| Get Inspired by Beane of Moneyball | ||||
| PRO benefit | ||||
| In our first-ever B2B Backstage PRO-exclusive webinar, Billy Beane will join us to talk about how you can use data and measurement to hit a grand slam with your marketing. Learn more. | ||||
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| Three Ways to Make Your Digital Event as Engaging and Effective as In-Person | ||||
| As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help. | ||||
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| SEO Keyword Strategy for B2B Content Development | ||||
| Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to getting found instead. | ||||
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| Boost Your Sales With Strategic Gifting [Infographic] | ||||
| Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation. Check out the infographic. | ||||
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| Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics [Study] | ||||
| Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research. Check out findings from this report. | ||||
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