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Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.

To execute across all of those areas, it helps to follow a step-by-step workflow.

That process typically starts with creating a clear value proposition for products/services, and finishes with developing a comprehensive plan for ongoing site updates.

An infographic (below) outlines this systematic approach for creating good website content. Compiled by THAT Agency, it covers 12 key steps which enable marketers to consistently create pieces that both connect with audiences and help achieve business goals.

Check out the infographic:

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji