I invited videogame company executive Sam Glassenberg to Marketing Smarts to discuss how his company, Level Ex, creates videogames that train medical professionals to diagnose illnesses, perform procedures, and more.
Before Level Ex, Sam was CEO of the top independent game publisher in Hollywood. His team created award-winning mobile games for tens of millions of players based on popular films, including The Hunger Games and Mission: Impossible. He got his start at LucasArts, working on PlayStation 2 and Xbox games for Star Wars films.
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"Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.