MarketingProfs This Week

Saturday, August 20, 2022

📋 Table of Contents

1. How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

2. How B2B Marketers Can Leverage Voice of Customer for Business Growth

3. How to Make a Company-Story Video That Helps Your Business Shine

4. How Comms and PR Work Is Changing

5. AI-Powered Martech in 2022: Promising or Already Indispensable?

6. B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

7. How Do You Stay Ahead of Trends? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart
article
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy. »
How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts
podcast
How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts
What exactly is the voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more. Read more and listen in. »
How to Make a Company-Story Video That Helps Your Business Shine
article
How to Make a Company-Story Video That Helps Your Business Shine
Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in. »
How Comms and PR Work Is Changing
research
How Comms and PR Work Is Changing
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research. Check out the study findings. »
AI-Powered Martech in 2022: Promising or Already Indispensable?
article
AI-Powered Martech in 2022: Promising or Already Indispensable?
Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here? »
B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service
research
B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research. Check out the study findings. »
How Do You Stay Ahead of Trends?
MarketingProfs B2B Forum
Don't miss internationally renowned business leader and thought leader on revenue growth and strategy, Jacco van der Kooij, at B2B Forum this October! His closing keynote, Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B, will blow your mind! And, it's just one of 53 ridiculously amazing sessions that will help you succeed in 2023 and beyond.
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
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How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service »
How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart »
How Comms and PR Work Is Changing »
Digital Audio Trends for 2022 [Infographic] »
Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast] »
How to Meet B2B Buyers' E-Commerce Expectations »
News You Can Use
Updates from around the industry
Kaon Interactive Surpasses Growth Milestones as Demand for B2B Engagement Selling Soars Yahoo Finance
Khoros Promotes Chris Tranquill to Chief Executive Officer Business Wire
Iterable Introduces AI Optimization Suite Martech Cube
National World Announces Partnership With DanAds to Develop a Self-Serve Advertising Platform ExchangeWire
Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams to Work More Efficiently at Scale AiThority
Ampersand Expands Offering With Creator-Integrated Services shots
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