More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.

The report was based on data from a survey conducted in May and June 2022, among 483 professionals working in communications, public relations, and public affairs.

Some 78% of respondents say the volume of comms work has increased over the past few years. A third say it has increased significantly.

Has the volume of work comms changed in the past few years

Half of comms and PR professionals say the nature of their work has changed significantly, and 32% say it has changed moderately.

How has the nature of the work comms performs changed in the past few years

Respondents say comms and PR work has changed in many ways, including a greater emphasis on social media and more focus on internal communications.

How comms work has changed

Comms and PR professionals say their biggest work challenges are cutting through the noise (35% cite as a top challenge) and juggling too many priorities (31%).

2021 and 2022 top comms and PR professionals' work challenges

About the research: The report was based on data from a survey conducted in May and June, 2022, among 483 professionals working in communications, public relations and public affairs.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji