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In This Issue
+ How-To: What the ALS Ice Bucket Challenge Can Teach Us About Content
+ Podcast: Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath
+ #SocialSkim: Facebook Satire, Twitter Experiments, Tumblr User Insights, Vine
+ Take 10: Three Ways to Rewrite Your Copy to Boost Sales
+ Survey Says: The Emotions That Make Images Go Viral
+ Infographic: Pinterest for E-Commerce
+ My View: Five Ways Color Affects Brand Development
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How-To What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing
By Lauren Covello
The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audience attention. Here's what it can teach us (or at least remind us) about content marketing. Read More
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Podcast Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action. Read More
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PRO   Take 10: Three Ways to Rewrite Your Copy to Boost Sales
In just 10 minutes, you'll learn three ways to revise and improve your email, website, or direct mail copy to generate a better response and boost your campaign profits. Read More
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Survey Says
The Emotions That Make Images Go Viral
By Ayaz Nanji
What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors? Read More
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Quick Take
#SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!
By Angela Natividad
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. Read More
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My View Five Ways Color Affects Brand Development
By Jon Feagain
Color applied right to a product or an entity can be a highly influential tool for marketing success. Here's why. Read More
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Aug 28
 Seminar—Retrain Your Brain for Healthier Marketing
Sep 11
 Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 18
 Seminar—How to Turn Tradeshow Leads Into Tradeshow Sales
Oct 2
 Seminar—Capitalize on the Content Marketing Obsession
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next