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Take 10: Three Ways to Rewrite Your Copy to Boost Sales

Donna Baier Stein
Fri, Aug 15, 2014
10 minutes

Americans are exposed to 100,000 words—and 5,000 advertisements—every single day. It's no wonder that grabbing onto and holding your potential customers' attention has become more challenging than ever. That's why it's crucial your copy stands out and leaves a lasting impression.

In just 10 minutes, you'll learn three ways to revise and improve your email, website, or direct mail copy to generate a better response and boost your campaign profits.


Donna Baier Stein is an internationally-known copywriter and creative consultant. She has written for American Express, Smithsonian, World Wildlife Fund, Oxford University Press, Time, and many others. She was named 2013 Copywriter of the Year by American Writers and Artists Inc., as well as the 2009 Direct Marketer of the Year by the New England Direct Marketing Association. Donna has created and taught seminars on copywriting for the Direct Marketing Association for 20 years and authored two books, Write on Target and The New Marketing Conversation.

Who Should Attend?

This Take 10 is for copywriters, creative directors, social media marketers, ad agency account executives, small business owners, and anyone eager to make their words more persuasive and effective.

What Will You Learn?

  • How to make your copy benefit-focused so that your reader is more likely to elicit a response
  • How to talk to your reader with your copy to keep his or her attention
  • How to shorten your copy to improve response rates

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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