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 This Week's Marketing How-To
Take 10: 6 Steps for Designing Profitable Lead Nurturing Programs
In just 10 minutes, Jim Lenskold guides us through the six key steps for designing (and making the case for) targeted lead nurturing programs that educate and engage the most leads. Read more >
 Editors' PRO Pick
Improve Your Facebook Marketing
See how 21 companies are taking advantage of Facebook's tools, ads, applications, and Fan pages to do more for less. Read more >
This Week's Top Articles

Three Critical Steps for Securing Your Marketing Budget
By Laura Patterson. These three steps can help ensure you are properly aligned with your organization and help you secure your marketing budget. Get the full story >

Top 10 Ways to Make Twitter Your Brand's Best Friend
By Ryan Holmes. Properly engaging in the right Twitter discussions can earn your brand goodwill and awareness. Get the full story >

Bambi vs. Godzilla: How to Work With Very Big Clients
By Matthew Stibbe. Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. Get the full story >

Four Web Coding Practices to Maximize Marketing ROI
By Ryan Frederick. Poorly coded Web assets can hinder marketing-campaign performance. And attempts to fix it can rack up thousands of dollars in consultant fees. Get the full story >

MarketingProfs PRO Seminars

Is Your Company Beloved? How to Drive Extreme Customer Loyalty
October 7

A Note to Readers
from Ann Handley
Chief Content Officer

New Month, New Events!

Hi all! First, a special request:

Are you a social strategist? If you are, please take this Altimeter Group survey about what's on the minds of corporate social strategists. As a thank-you, you will receive a copy of the full report. What's more, Altimeter's Jeremiah Owyang will lead a special members-only MarketingProfs webinar on the survey findings. Thanks in advance for your help!

Next, a heads up: You have three great ways to connect with us this month, both online and in person. Hope to see you at one of these events this October:


1. Digital Marketing World, Search Marketing: October 6. Hear Lee Odden, Rand Fishkin, Stephan Spencer, and more in this Wednesday's free Digital Marketing World, focused on search marketing. Register here.

2. Is Your Company Beloved? How to Drive Extreme Customer Loyalty: October 7. Want to learn the secrets to earning passionate fans—not just customers? Want to make your own company something that could resemble the next Zappos? Check out this Thursday's online seminar with the awesome Jeanne Bliss, Is Your Company Beloved? How to Drive Extreme Customer Loyalty. If you are a PRO member, Jeanne's seminar is free, of course.

3. SocialTech 2010: October 26. I hope you're planning to join us at SocialTech in San Jose. But if you can't make it, you can attend online, as we are livestreaming all the sessions, including the keynotes with Jeremiah Owyang, Guy Kawasaki, and Robert Scoble! Register for the online (or in-person) event here.

See you next week!

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn
10/14/2010 with Mark Amtower

A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
10/21/2010 with Tom Sather

Five Ways to Integrate Mobile Into the B2B Marketing Mix
11/4/2010 with Christina "CK" Kerley

The Seven Deadly Sins of Landing Page Design
11/11/2010 with Tim Ash

Recent Job Postings

Internet Marketing Manager - Retail Specialist
Cookson Precious Metals

Talented Marketing Professionals Wanted
Woodstream Corporation

Senior Product Manager - Social Media Marketing
Deluxe Corporation

Director of Marketing and Communications
Delaware County Community College

Senior Product Manager - Email Marketing
Deluxe Corporation

Find and Post Jobs >

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