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 This Week's Marketing How-To
Take 10: How to Use Google Analytics Filters to Clean up Your Data
In just 10 minutes, learn the key steps for improving the quality of you data, and the two data filters that every company should implement. Read more >
 Editors' PRO Pick
Improve Your Twitter Marketing
In our new PRO report, Research Spotlight: Twitter, get the latest Twitter research, charts, and information you need to develop high-performance Twitter campaigns. Read more >
This Week's Top Articles

Six Best-Practices to Improve Sales and Marketing Alignment
By Laura Patterson. The alignment of your sales and marketing organizations—your most critical links to customers—is the very foundation for profitable revenue growth. Get the full story >

The ROI of Real-Time Marketing and PR
By David Meerman Scott. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Get the full story >

Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketing
By Gerry McGovern. When applied to the Web, old-school marketing actually drives away customers, who want details, facts, comparisons, and peer feedback—not marketing fluff and hype. Get the full story >

Strategy First When Integrating Social Media and Direct Marketing
By Debra Ellis. Before posting your first tweet, writing your first blog post, or attracting your first fan, you need a strategic plan—and before you begin, you need to understand your community. Get the full story >

MarketingProfs PRO Seminars

Five Ways to Integrate Mobile Into the B2B Marketing Mix
November 4

A Note to Readers
from Ann Handley
Chief Content Officer

New at MarketingProfs U: Content Crash Course!

We're adding a new course to MarketingProfs University—and this one is live!


Join us for our new Content Marketing Crash Course December 3-17. We're serving 17 classes on Content Marketing, ranging from one hour of in-depth learning to 30 minutes of rapid-fire ideas that will ignite your content marketing programs. Joining me are great instructors like Brian Solis, C.C. Chapman, Ardath Albee, Jay Baer, Joe Pulizzi, Jason Falls, John Jantsch, and David Meerman Scott—close to 20 instructors total, all of them seasoned pros.

The online classes are a practical mix of strategies, tactics, and case studies, plus live Q&A. By the end of the two-week course, you'll know how to build and maintain an engaging and successful content marketing program (or improve the one you have).

We're opening registration this Thursday—so why am I telling you about this now? Space will be limited for this live course, and we expect seats to go fast. So this is just a quick heads-up, in case you need to make room in your budget.

Like other MarketingProfs University courses, this one will be $595—but you can use coupon code HEADSUP on Thursday to save $195.

PS: We've bundled a lot of freebies for attendees, including the latest content marketing research and my new book (with C.C. Chapman), Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, November 2010). Look for more info from me later this week, including class details and additional speakers.

Upcoming Events

SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World 2010
First Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

The Seven Deadly Sins of Landing Page Design
11/11/2010 with Tim Ash

Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
11/18/2010 with Joel Book

MarketingProfs Makeover: Optimizing Content for SEO
12/9/2010 with Heather Lloyd-Martin

Recent Job Postings

Marketing Associate – Email Marketing
Hedgeye Risk Management, LLC

Marketing Manager
Hedgeye Risk Management, LLC

Brand Strategy Consultant

Find and Post Jobs >

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