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 This Week's Marketing How-To
Take 10: Everything You Need to Know About LinkedIn Events
In just 10 minutes, take a walk through the LinkedIn Events application and learn how to harness its branding and word-of-mouth powers. Read more >
 Editors' PRO Pick
Boost Your Landing Page Conversion Rates
Is your website optimized for conversions and the best return on your search and advertising investments? Check out the 11 case studies in Website Conversion Success Stories and learn how to improve your landing pages to turn clicks into cash. Read more >
This Week's Top Articles

How to Avoid the Great Social Media Crash of 2011
By Jamie Turner. Social media could crash and burn in 2011. Learn how to steer clear of the mess by effectively tracking the ROI of your social media campaigns. Get the full story >

Mobile Marketing: Top 10 Technical Design Considerations
By Robert Carroll. The mobile marketing boom doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of the game. Get the full story >

Let Your Brand Shine at Tradeshows
By Rob Murphy. It may not seem obvious, but tradeshows play an important role in branding—and here's how PR professionals can help their clients do it well. Get the full story >

Why and How You Should be Using Triggered Email, Part 3
By Karen Talavera. Up-sell/cross-sell and reactivation triggered-email campaigns can boost conversions. Here's how. Get the full story >

MarketingProfs PRO Seminars

Kick off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
January 13

A Note to Readers
from Ann Handley
Chief Content Officer

Watch This Space for Changes

First: Are you registered yet to hear about Facebook, Twitter (with CoTweet's Jesse Engle and Frank Eliason of Citigroup), and Blogging (with Lisa Petrilli and Mack Collier)? This is one Post-Holiday Palooza to look forward to.

Second: If January 6th weren't my daughter's birthday, I would absolutely be in Vegas on that day, specifically at the Mashable Awards.


This fourth annual event—sponsored by lots of great companies, including MarketingProfs—celebrates major innovations and achievements in the digital and social media space by businesses, people, and projects in 25 categories, ranging from "Best New Gadget" to "Best Music Discovery Service" to "Must-Follow Brand" to "Coolest Eyewear."

(So I'm kidding about that last one... but Seth Godin would totally win.)

This year, Mashable has partnered with Cirque du Soleil to bring its awards to the Zumanity stage during the 2011 International Consumer Electronics Show (CES) Convention. And if you want to go (and you swear it's not also your kid's birthday), MarketingProfs has discount tickets right here.

You'll get 40% off what the other poor slobs will pay—or just $24 to $75, with the MarketingProfs discount, depending on your desired capacity (or expense report allowance) for getting your party on.

See? Aren't you glad you're a MarketingProfs subscriber? (As if you needed another reason!)

If you go, please post photos in the MarketingProfs Facebook group. I'd love to see you there, even if I'm not. (If you know what I mean.)

BTW, can you believe this is the second-to-last newsletter of the year? I can't. We have big changes afoot for MarketingProfs Today in 2011, so watch this space next week for details.

Upcoming Events

SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World
Online, a new topic-focused show each month

Digital Marketing Forum 2011
February 2-4, 2011

Growing Your Fan Base and Engaging Effectively on Facebook
1/20/2011 with Ekaterina Walter

How to be a Social Media Strategist, Not the Social Help Desk
1/27/2011 with Jeremiah Owyang

Recent Job Postings

Regional Marketing Director
Institute for International Research

Find and Post Jobs >

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