How Are You Using Facebook?
Over the weekend, a friend rang me up to ask what I knew about setting up a Facebook page for his fledgling (but growing) custom cabinetry business.
I'm always happy to tell anyone what I know about social tools, but he got down into the weeds pretty quickly on the particulars of the platform, as well as on ideas of what others like him have done to market their businesses there.
It was one thing to trade ideas with me, I realized, but really what he needed was a romp through our Facebook Success Stories: How 21 companies are using the social network to connect with customers. He needed to read for himself how 21 organizations of all sizes are using Facebook's tools, ads, applications, and Fan pages to increase brand awareness, target specific markets, promote new products, and create communities that engage users.
(Just to refresh my own brain, I downloaded the collection of case studies again before recommending it to him. And I remembered anew what a rich resource it is!)
So what about you? How are you using Facebook to grow your business? I'd love to hear your experiences. Drop me a line, and we might be able to use your story in an upcoming addendum to the Facebook collection.
P.S. "[C]ontrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman." (PopCap Games) This surprised me when I read it on MarketingProfs last week. Does it you, too?