Our 200th Seminar!
We're celebrating our 200th online seminar this week with a very special presentation by MarketingProfs CEO Allen Weiss!
You know that B2B customer loyalty is crucial in a world where budgets are tight and the cost of acquiring new customers is much higher than maintaining relationships with your current ones.
But here's the thing: not every customer wants a long-term relationship with you. The sooner you identify which customers are candidates for a value-added relationship, the faster you can focus your scarce resources on the customers who will provide you with the highest return.
So how do you determine which customers are really into you? Which ones are in it for the long haul?
Allen will share the specific factors and other signs to look for in determining whether a B2B customer wants a relationship with you. He'll also tell you how to nurture that relationship once it's established.
Hope to see you Thursday for this special presentation, He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It).
PS: Guess when Allen last presented a virtual seminar! It's happened only once before.
PPS: Have you taken our Winter Survey yet? For 15 minutes (or less) of your time, you'll get an early look at the results. Take it here.