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 This Week's Marketing How-To
A Three-Step Plan for Continual Email-List Growth and Engagement (Part 1 of 3)
By Karen Talavera. For many marketers, continual email-list growth is the Achilles' heel of email marketing. Get the full story >
 Editors' Pro Pick
Get Social Media Advice from 5,140 Marketers
The State of Social Media Marketing report shows you how marketing and business professionals are using social media to create campaigns, measure ROI, and reach new audiences. Read more >
This Week's Top Articles

Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)
By Joshua Horwitz. Why do your salespeople often resist participating in your company's customer-reference program? There are several reasons. Get the full story >

The Two Laws of Branding From the Inside Out
By Arie Opps. Maybe what you have isn't a branding problem... but a business problem. Get the full story >

Achieving Relevance: Understanding and Connecting With Constituents
By Brandon Walsh. Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful. Get the full story >

Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flub
By Angela Natividad. How could Heinz and Southwest have handled their recent PR nightmares differently? And by that we mean: Much better. Get the full story >

MarketingProfs Online Seminars

He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It)
March 18

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A Note to Readers
from Ann Handley
Chief Content Officer

Our 200th Seminar!

We're celebrating our 200th online seminar this week with a very special presentation by MarketingProfs CEO Allen Weiss!

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You know that B2B customer loyalty is crucial in a world where budgets are tight and the cost of acquiring new customers is much higher than maintaining relationships with your current ones.

But here's the thing: not every customer wants a long-term relationship with you. The sooner you identify which customers are candidates for a value-added relationship, the faster you can focus your scarce resources on the customers who will provide you with the highest return.

So how do you determine which customers are really into you? Which ones are in it for the long haul?

Allen will share the specific factors and other signs to look for in determining whether a B2B customer wants a relationship with you. He'll also tell you how to nurture that relationship once it's established.

Hope to see you Thursday for this special presentation, He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It).

PS: Guess when Allen last presented a virtual seminar! It's happened only once before.

PPS: Have you taken our Winter Survey yet? For 15 minutes (or less) of your time, you'll get an early look at the results. Take it here.

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

ONLINE SEMINARS
Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)
March 25 with Roy Young

Corporateblahbidiblah Detox: Grow Your Business by Communicating in Human
April 1 with Harry Gottlieb

Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to Work
April 8 with Shel Israel

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