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Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to Work

Shel Israel
Ann Handley
Thu., Apr. 8, 2010, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3 star(s)

If you believe in the power of Twitter, this seminar will inspire you!

Twitter skeptic? If you aren't convinced that Twitter is an incredibly important business tool, you will be by the end of this seminar.

Shel Israel will share real stories of how businesses have used the "small town community" of Twitter to avoid PR disasters, disrupt much bigger companies, provide a new level of customer service, and put a human face on global enterprises.

The stories you'll hear will provide new ideas on how to expand the use of Twitter in your marketing and how to get closer to your customers on many levels.


Shel Israel is a social media writer, speaker and company advisor. He is author of Twitterville: How businesses can thrive in the new Global Neighbourhoods, co-author of Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers (with Robert Scoble) and co-author of The Conversational Corporation, a Dow Jones e-book. He is currently working on Blurring Boundaries—How social media is changing relationships of companies and customers, which examines online communities at IBM, Intuit, Microsoft, Oracle and SAP. Additionally, he has contributed to, and the Dow Jones Company. His blog, Global Neigbourhoods is ranked among AdWeek's Power150. He uses it as a testing ground for his other writing and since 2005, has posted more than a million words on social media.

Who Should Attend?

This seminar is for anyone looking for strategies and tactics to get closer to customers, partners, prospects and prospective employees. If you work in marketing, PR, communications, human resources or are an ecosystem professional, you won't want to miss it.

What Will You Learn?

  • How Twitter lets startups go global & global enterprises get personal
  • How to use Twitter to avoid or quell a crisis
  • How Twitter fits into overall corporate strategy

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