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 This Week's Marketing How-To
Better, Faster, Easier: Mobile's Marching Orders for B2B Marketers
By Christina "CK" Kerley. How can we help make our customers' jobs better, faster, and easier? Get the full story >
 Editors' Pro Pick
Tap into the Social Media Crowd for Great Results
The State of Social Media Marketing research report delivers powerful advice and tips from marketing professionals on how you can use social media to boost sales, influence new audiences, and power up marketing campaigns. Read more >
This Week's Top Articles

How Icebreaker Drove Holiday Sales With Email
Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales. (Note: This Pro content will be available FREE for 14 days.) Get the full story >

Articulate to Resonate: Crafting and Communicating Messages That Matter
By Eric Norman. Four principles guide good message strategies: relevance, simplicity, clarity, and consistency. Get the full story >

Three B2B Value-Proposition Rules That Create Preference, Not Just Parity
By Tim Riesterer. Unwittingly, it appears, companies are creating value parity-positions, not value propositions. Get the full story >

Direct Digital Marketing: Powerful B2C Tools for B2B Marketers
By Josh Gordon. Direct digital marketing solutions are no longer exclusive to B2C marketers. Get the full story >

MarketingProfs Online Seminars

Corporateblahbidiblah Detox: Grow Your Business by Communicating in Human
April 1

A Note to Readers
from Ann Handley
Chief Content Officer

The Art of Being Human

I'm not looking at you... but some marketers are so caught up juggling their meta tags, optimizing for mobile, and staring at analytics numbers that they forget that they're talking to real, live human beings with actual blood pumping through actual veins.


You know what else they forget? They forget that every single time a customer deals with their brand, product or company, it's a marketing experience. Maybe a good one, maybe a lousy one. But, for sure, you're either pulling them in or pushing them away with every interaction.

If you'd opt for the former (the "pulling them in" part), don't miss this week's seminar, which also sports the best title ever: Corporateblahbidiblah Detox: Grow Your Business by Communicating in Human.

You will learn the mystical secrets of marketing to actual human beings; how to make every interaction with your prospects, customers, and website visitors more human, which magically drives sales and builds loyalty.

Seriously. Be there. (And don't invite Legal.)

Register for or check out the seminar here.

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to Work
April 8 with Shel Israel

7 Steps to Take Your Brand Social...and Still Be in Control
April 22 with Tamsen McMahon

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

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