Trouble viewing this email? Read it online @ https:////
 This Week's Marketing How-To
Four Critical Steps to Finding and Fixing Negative Opinion
By Michael F. Kelly. Unhappy customers are typically much more vocal than happy customers, right? So what's a marketer to do? Get the full story >
 Editors' Pro Pick
Got data?
Need data to support your email, social media, search, mobile, or e-commerce marketing programs? The Digital Marketing Factbook (296 pages, 254 charts) has the stats you need to make smart decisions. Read more >
This Week's Top Articles

Achieving Relevance in Direct Digital Marketing: Marketing's Influence on Technology Is Vital
By Bryce Marshall. Marketing must influence technology if we are to achieve relevance in direct digital marketing. Get the full story >

Case Study: In a SaaS World, Customer Feedback Drives Competitive Advantage
By Barbara Bix. Here's how one management team readied a formal process for effectively gathering customer feedback. Get the full story >

The Secret to Reaching the Latino Market
By Chanin Ballance. Culturally adapt your messages to capture the thought, meaning, and feeling... not just the words. Get the full story >

Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?
By Dan Neely. What's the difference between monitoring social media and truly listening to social media? Get the full story >

MarketingProfs Online Seminars

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3

A Note to Readers
from Ann Handley
Chief Content Officer

3 Things You Might Have Missed

Much as I love to think otherwise, I know you don't have time to take in all of the content MarketingProfs publishes daily. So here are three pieces of content—one top-shelf seminar, one food-for-thought research summary, and one inspiring blog post—we published over the last week that I don't want you to miss:


Most Brands Don't Make Emotional Connections. Interesting research summary that points out a fundamental disconnect: Though most marketers understand the value of connecting with consumers on an emotional level, nearly two-thirds of surveyed companies say their brand's messaging is focused on rational and functional elements rather than emotional benefits. This is not only a missed opportunity, it's a cryin' shame!

Marketer's takeaway: Are you one of those organizations? Can this research help you demonstrate to your boss that you need to take steps to retool your messaging?

Social Metrics for Marketers: How to Measure What Matters. Jim Sterne has a gift for making complex subjects wholly digestible, and you'll love his clear delivery and solid information. Jim deconstructs the issue of how to measure social media, and you'll feel a wave of calm wash over you just listening to him do so.

Marketer's takeaway: If you need help aligning your social efforts with results, check out Jim's seminar.

Lessons of Hope: How a Blog Can Change Lives. Finally, I love this story about how, in just one short year, Craft Hope changed from a blog to a global community that is making a difference for charities worldwide.

Marketer's takeaway: Passion is a real business driver for any organization, either nonprofit or for-profit. Do you have passion for your work (or your "art," as Seth Godin might say?)

Check out those three pieces of content, and let me know what you think. I'd love your feedback (my email address is above!)

Upcoming Events

SocialTech 2010
October 26, 2010

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Social Media Slowpokes: It’s Not too Late to Connect with Your Customers Online
June 24 with Paul Chaney

Selling Social to the C-Suite
July 15 with Brian Solis

Recent Job Postings

Assistant Professor of Marketing
Webber International University

Sr. Marketing Campaign Coordinator
Gulfstream Aerospace

Professional Services Marketing Manager – Software

Product Marketing Manager

Product Manager

Find and Post Jobs >

Home | Marketing Articles | Marketing Case Studies | Online Marketing Seminars | Newsletter Archives
Know-How Exchange | My Account | Corporate Services | About Us | Advertise With Us | Contact Us | Write For Us
RSS/Syndication | Privacy | Sitemap

Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here. To leave our mailing list, simply click here.

Copyright © 2010 All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont Blvd, #295, Los Angeles CA 90004
We protect your privacy