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 This Week's Marketing How-To
Escape the Numbers Trap: How to Target Prospecting for Increased Sales
By Ed Tittel. Here's how to beat the big problem with prospecting—you know, all those demoralizing "No's" that your sales team hears. Get the full story >
 Editors' Pro Pick
Take 10: Tactical Marketing Help in 10 Minutes
Janet Driscoll Miller shows you how to select keywords for SEO using the free Google AdWords tool, focus on high conversion keywords, and monitor search volumes and your competitors’ keywords. All in 10 minutes. Read more >
This Week's Top Articles

Twitter 101: Seven Tips for Effective Marketing
By Robert Gourley. To be an effective marketer on Twitter, you must first stop thinking like one. Get the full story >

Video—Personal Branding's Killer App
By William Arruda. How do you cut through the clutter and get people interested in who you are and what you have to offer? Get the full story >

Effective Customer Listening Requires More Than Keywords
By Alex Lustberg. Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Get the full story >

Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?
By Joseph Jaffe. Since so many are hitching their wagons to the iPad—how can you, as a marketer, take advantage? Get the full story >

MarketingProfs Online Seminars

Social Media Slowpokes: It’s Not too Late to Connect with Your Customers Online
June 24

A Note to Readers
from Ann Handley
Chief Content Officer

Market Like a Rockstar

My colleague Val Witt introduced me to Rockstar energy drinks, which—as you may know—are powerful, turbo-charged elixirs. One can of it will make you ready for anything: Last time I slammed one, I dug a backyard swimming pool single-handedly. With a teaspoon.


So it's fitting that Val this week is introducing the newest MarketingProfs product called Take 10—a piping-hot new on-demand series of short, tactical webcasts scientifically formulated to provide a boost of marketing know-how.

Each Take 10 webcast is led by an expert who, in just 10 minutes, will walk you step-by-step through a specific tactic or tool. With each Take 10 you also get a handy checklist of takeaways that you can put into practice immediately.

How tactical are we talking?

* 10 Quick Fixes to Boost Your Email Marketing Results

* How to Create a Share of Voice Report

* 5 Website Fixes Most Marketers Miss

* How to Boost Leads by Fixing Your Website Forms

Check out the first Take 10. Janet Driscoll Miller shows you how to identify high-conversion keywords using the Google AdWords tool. All in 10 minutes.

Look for 2-3 new webcasts per month. The Take 10 series is free for Pro members. If you aren't a Pro member, by the way, you can Go Pro with a 30% discount.

PS: Do you have ideas for Take 10 topics? Email Val at take10[at]

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Turbocharge Your Google AdWords and Other Paid Online Media Campaigns
July 1 with Bill Leake

Selling Social to the C-Suite
July 15 with Brian Solis

Content Development for the Real World
July 29 with Kristina Halvorson

Recent Job Postings

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