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 This Week's Marketing How-To
How to Create a Content Strategy for B2B Nurturing Campaigns
By Paul McKeon. Here's how to tailor effective content for each stage of the B2B buying cycle, to make sure you match the right marketing content to each buyer. Get the full story >
 Editors' Pro Pick
Mobile Marketing Success Stories
Learn how your B2B and B2C peers are using mobile marketing in Mobile Marketing Success Stories. You'll get mobile strategy tips, mobile marketing ideas, and the inspiration you need to build a mobile strategy that works for your business. Read more >
This Week's Top Articles

Five Things to Think About Before You Launch Your Next Website
By Jonathan Kranz. If you're reviewing your own website—or working on one for a client—consider these five keys to ensuring success. Get the full story >

Who Drives the Demand—A Critical Concept in Services Marketing Strategy
By Mike Schultz. There's no shortage of advice about which strategies work or don't work for services marketing. Yet they seem to conflict with each other. So what's the scoop? Which ones work? Get the full story >

Winning Facebook Tactics for Today's Search Marketer
By Matt Lawson. Few organizations have figured out how to leverage Facebook Ads effectively. However, smart search marketers have a leg up on the competition. Get the full story >

Email Marketing for 'Dads and Grads' Season
By Wendy Lowe. June for many retailers is an opportunity for extra revenue from Father's Day and graduation season sales. How do you get your share of that revenue? Get the full story >

MarketingProfs Online Seminars

New YouTube Features That Will Make You Stand Out from the Crowd
June 10

A Note to Readers
from Ann Handley
Chief Content Officer

One Key Reason You Should Be Including Video in Your Marketing Mix

A Forrester study found that video has an 11,000-to-1 chance of making it onto the first page of Google search results. Text, by comparison, has about a 500,000-to-1 chance of appearing on the first page of results. Here's what it means: on the keywords for which Google offers video results, any given video stands about a 50 times better chance of appearing on the first page of results than any given text page that Google has indexed.


Seriously: 50 times. Those are attractive odds, right?

If you're not using video in your content marketing, now might be a good time to consider it. Luckily for you, MarketingProfs is here to help: This week, YouTube for Business author Michael Miller returns to the MarketingProfs webinar stage to update you with the latest marketing-oriented features of YouTube, the world's largest video-sharing community. This Thursday at noon ET, tune in to New YouTube Features That Will Make You Stand Out from the Crowd.

In the past year, YouTube has added new features of interest to marketers, including high-definition videos, video links and annotations, and demographic reporting. YouTube also offers the ability to purchase PPC advertising on its site to promote your videos—a great way to help your videos stand out from the crowd.

Michael will explain all that... as well as discuss the new features that make the most sense for your business, and how to use them to promote your stuff.

Join us this week! See you there!

PS: Don't forget to save your seat at one of our new and improved Digital Marketing World events of 2010! Tickets are free but going fast; reserve yours today.

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Social Media Slowpokes: It’s Not too Late to Connect with Your Customers Online
June 24 with Paul Chaney

Turbocharge Your Google AdWords and Other Paid Online Media Campaigns
July 1 with Bill Leake

Selling Social to the C-Suite
July 15 with Brian Solis

Recent Job Postings

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Sr. Manager, Lead Generation

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