One Key Reason You Should Be Including Video in Your Marketing Mix
A Forrester study found that video has an 11,000-to-1 chance of making it onto the first page of Google search results. Text, by comparison, has about a 500,000-to-1 chance of appearing on the first page of results. Here's what it means: on the keywords for which Google offers video results, any given video stands about a 50 times better chance of appearing on the first page of results than any given text page that Google has indexed.
Seriously: 50 times. Those are attractive odds, right?
If you're not using video in your content marketing, now might be a good time to consider it. Luckily for you, MarketingProfs is here to help: This week, YouTube for Business author Michael Miller returns to the MarketingProfs webinar stage to update you with the latest marketing-oriented features of YouTube, the world's largest video-sharing community. This Thursday at noon ET, tune in to New YouTube Features That Will Make You Stand Out from the Crowd.
In the past year, YouTube has added new features of interest to marketers, including high-definition videos, video links and annotations, and demographic reporting. YouTube also offers the ability to purchase PPC advertising on its site to promote your videos—a great way to help your videos stand out from the crowd.
Michael will explain all that... as well as discuss the new features that make the most sense for your business, and how to use them to promote your stuff.
Join us this week! See you there!
PS: Don't forget to save your seat at one of our new and improved Digital Marketing World events of 2010! Tickets are free but going fast; reserve yours today.