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This Week's Marketing How-To

30 Tips for Creating a Digital Press Kit

By Ann Handley. There's no excuse for a company not to have a current, effective press kit. But what must absolutely must be in your press kit? What should you leave out? Get the details that make all the difference. Get the full story >

Case Study

How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tactics

Company: Blooms Today
Location: Haymarket, Virginia
Industry: Retail, B2C
Get the full story >
This Week's Top Articles

The Five Simple Rules of Green Marketing
By Jacquelyn Ottman. If you don't manage your business with respect to environmental and social sustainability, your business may not be sustained! Get the full story >

MarketingProfs Video: Simplifying AJAX for Marketers
By Matt Dickman. Marketers who understand how AJAX works have a better understanding of how to create elegant pages on their web sites. Get the full story >

Five Key Steps to Measuring Your Lead-Nurturing Initiative
By Kathy Rizzo. Here are five steps to measure your lead nurturing initiative. Have it be viewed as a profit (not a cost) center. Get the full story >

MarketingProfs Podcast on Pay-per-Click: Boom or Bust?
By Paul Dunay. Are people numbing to pay-per-click ads? Is growth in the channel waning, or just maturing? Steve Rubel and Alan Rimm-Kaufman square off. Get the full story >

MarketingProfs Online Seminars

Jack Trout on Worldwide Positioning: An Encore Presentation
November 28

A Note to Readers
from Ann Handley
Chief Content Officer

Holiday-Themed Inspiration

Since this Thursday is Thanksgiving here in the US, Iím offering five holiday-themed bits of inspiration to dig into over the long weekend.


Have a Merry, uh, Thanksgiving.

A "thank you" card, e-card or phone greeting to clients and customers wonít get lost in the December holiday craze, and its message is especially appropriate for business.

Lisa Bown writes about how marketers should avoid low-response times of year in their email campaigns.

Time your email campaigns to avoid dead times.

Similarly, Bill Stoller describes The Four Seasons of Publicity.

There's a rhythm to generating press coverage, based on the natural ebb and flow of the seasons.

Andy Bealís Marketing Pilgrim isnít exactly about those Pilgrims.

But it is nevertheless a good companion read to MarketingProfs!

And finally, my friend Todd Andrlik gives us The Best Social Media Tool for Thanksgiving cooking.

Here's Todd's pick for the best social media tool for Thanksgiving eats.

- - -

Enjoy the Thanksgiving holiday! In line with the spirit of the season, a sincere thanks to all of you for reading MarketingProfs! Thanks for stopping by.

Upcoming Events

Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
November 29 with Jill Konrath

How to Make Word-of-Mouth Marketing Work for Your Company
December 6 with Andy Sernovitz

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