<title>MarketingProfs Today: When Selling Features and Benefits Isn't Enough, Email and Small Business, 12 Global Trends

This Week's Marketing How-To

How to Sell the Experience When Features and Benefits Just Aren't Enough

By Jonathan Kranz. When your message based on features and benefits fails to distinguish your business from a pack, it's time to try another approach. Get the full story >

Case Study

How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Show

Company: Goodwill of Greater Washington
Location: Washington, DC
Industry: Nonprofit, B2C
Get the full story >

This Week's Top Articles

12 Global Small Business Trends to Watch in 2008
By Laurel Delaney. These 12 trends that can be embraced by any culture and will add value to any nation. Get the full story >

Email Marketing and Small Businesses: Waste of Time or Worth The Effort?
By Josh Nason. There are typically three main obstacles to introducing email marketing to a small businesses. Get the full story >

MarketingProfs Podcast: Blogging for SEO Juice and WordPress Plugins
By John Wall and Christopher Penn. How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up -- all that and more in this week's Marketing Over Coffee. Get the full story >

The State of Customer Focus Around the World: 2007 in Review
By Jeanne Bliss. The Net Promoter concept and idea has taken hold the world over. Get the full story >


MarketingProfs Online Seminars

Telling a Story that Sells: Case Studies with Heart February 14

A Note to Readers
from Ann Handley
Chief Content Officer

Tell Us What You Think

You know how I often write here, "And please let us know what you think?"

Well, big news: Starting today on MarketingProfs, you'll be able to share your thoughts with not just me, but with the whole MP community.

Starting today, we've added the ability for readers to rank the usefulness of each article with one to five stars, as well as given you a field to add your own thoughts and comments to any given piece.

I'm a big proponent of reader feedback, so I'm excited about this new feature and am thrilled to see it in action. So as you read today's articles, I sure hope you are in a talkative mood and inspired to add your two pesos!

Also today, a reminder to register (if you haven't already) for the FREE March 5 virtual conference, the MarketingProfs B2B 2.0 Expo. Thus far, just over 3,000 B2B marketers have saved their seats for the event – so don't miss out! Register here today.

And as always: Thanks for stopping by!

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
How to Invest in Branding to Impact the Bottom Line: The Harrah’s Story
February 21 with Kevin O'Donnell

Going Global on the Web: Avoid the Pitfalls and Seize the Opportunities
February 28 with Huiping Iler

Recent Job Postings

Director Of Product Marketing
Mitrix Inc

Vice President Marketing - Software
Vanguard Integrity Professionals

Special Projects Web Manager/Producer, Gophila.com
GPTMC

Gophila.com Database & Email Marketing Coordinator
GPTMC

Director of Marketing, Penn State World Campus
Penn State

Find and Post Jobs >

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