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This Week's Marketing How-To

Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens Into Campaign Evangelists and Win the Election

By Kimberly Smith. How did the Obama for America campaign do it? By its adherence to several game-changing strategies. Get the full story >

What Works in Marketing!

How an Automotive Dealership Used Voice Marketing to Supplement Sales and Boost Customer Retention

Company: Mike Miller Hyundai
Location: Peoria, IL
Industry: Automotive, B2C
Get the full story >
This Week's Top Articles

Is Your Web Site as Good as Your Favorite Bistro? A Post-Holiday Recipe for Online Success
By Richard Pelletier. The fragile nature of the restaurant business has more than a few things in common with the fragile nature of doing business on the Web. Get the full story >

Usability and Findability—Getting the Synergy Right
By Stephan Spencer. Finding the balance between SEO and a successful user experience is a challenge, especially when companies favor one over the other. Get the full story >

Four Reasons Why Your Brand Needs a Visual System
By Gwyneth Dwyer. What does your brand look like? Get the full story >

Tips on Avoiding Deliverability Disaster
By Barton Schaefer, PhD. What is all your marketing email ends up in customers' spam folders? Get the full story >

MarketingProfs Online Seminars

Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off Tactics
January 22

A Note to Readers
from Ann Handley
Chief Content Officer

Brand New Day

Today is Inauguration Day, a seminal day in the US. I'm pretty excited about that, of course. But I'm also excited about today's Premium article, which is a special report on how the Obama for America campaign leveraged digital media to put their candidate where he is today.


Today's Special Report is the first article authored by our new top shelf staff writer, Kimberly Smith. Kim has been authoring our Case Studies for several months now -- and doing a fabulous job with it, too -- but today marks her debut in the lead article spot.

With the addition of Kim as a staff writer, you can expect to see more in-depth articles authored by MarketingProfs, in which we'll be collecting the thoughts of industry experts and leaders, but writing the pieces ourselves.

You'll always find lots of articles authored by non-staff writers, of course. But we see the addition of Kim as an exciting step in the evolution of our content and in serving the needs of our audience.

Kim's lead story is a long article. But then again, it's quite a story to tell. And it also has lots of lessons for anyone looking to cut through the clutter of almost any industry. So please give it a read – and tell me or Kim what you think.

Thanks for stopping by, as always. And see you next week!

Upcoming Events

Digital Marketing World Spring 2009
Free Virtual Conference

April 1, 2009

Bam! A Recipe to Add Social Media to your Marketing Mix
February 5 with Sandy Carter

Green to Gold: Why Companies are Going Green, and How You Can Also Profit from Smart Green Marketing
February 12 with Andrew Winston

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