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Brand New Day
Today is Inauguration Day, a seminal day in the US. I'm pretty excited about that, of course. But I'm also excited about today's Premium article, which is a special report on how the Obama for America campaign leveraged digital media to put their candidate where he is today. Today's Special Report is the first article authored by our new top shelf staff writer, Kimberly Smith. Kim has been authoring our Case Studies for several months now -- and doing a fabulous job with it, too -- but today marks her debut in the lead article spot. With the addition of Kim as a staff writer, you can expect to see more in-depth articles authored by MarketingProfs, in which we'll be collecting the thoughts of industry experts and leaders, but writing the pieces ourselves. You'll always find lots of articles authored by non-staff writers, of course. But we see the addition of Kim as an exciting step in the evolution of our content and in serving the needs of our audience. Kim's lead story is a long article. But then again, it's quite a story to tell. And it also has lots of lessons for anyone looking to cut through the clutter of almost any industry. So please give it a read – and tell me or Kim what you think. Thanks for stopping by, as always. And see you next week!
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