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This Week's Marketing How-To

What Not to Do on Facebook: Four Lessons From the Trenches

By Kimberly Smith. In the Wild West of Facebook, there are nonethless a few established laws by which to market your product, service, or cause. Get the full story >

What Works in Marketing!

How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)

Company: CenterBeam
Location: San Jose, CA
Industry: Information Technology—Outsourced Services (B2B)
Get the full story >
This Week's Top Articles

Top Five Rules for Creating a Successful Video Blog for Business
By Brent Altomare. The next level of intimacy has already started to emerge in video blogs, or vlogs. Get the full story >

Green Marketing 'Broke Through' in 2008—What's Next?
By Jacquelyn Ottman and Abigail Cohen. Check out the top 5 green marketing stories from a volatile year. What do they may mean for your business in 2009? Get the full story >

Benchmarking: A Best-Practice for Improving Marketing Performance (Part 1)
By Laura Patterson. One key way to assess your organization's performance and to understand what changes to make is through benchmarking. Get the full story >

Five Small-Business Email Customer Lifecycle Tactics for the New Year
By Kara Trivunovic and Andrew Osterday. Accounting for these 5 basic lifecycle tactics for the coming year will help you focus on strategy and setting goals. Get the full story >

MarketingProfs Online Seminars

Bam! A Recipe to Add Social Media to your Marketing Mix
February 5

A Note to Readers
from Ann Handley
Chief Content Officer

Registration Is Now Open for Digital Marketing World, Our Free Virtual Event

Registration is now open for this spring's free virtual event, MarketingProfs Digital Marketing World. Taking place online, the full-day event is totally free to attend – and the program (if I do say so) is stellar. So why miss it?


This spring's theme is "Winning Against the Odds," which we think is a fitting title for this event, given the unique challenges faced these days by both B2C and B2B marketers. We've dedicated two tracks – one geared toward B2B and one geared toward B2C – that will help you navigate today's issues.

And our keynote is the guy who knows a thing or two about Winning Against the Odds: David Plouffe was the Campaign Manager for Barack Obama, not the most likely candidate in the 2008 campaign (and you know how that turned out).

You can attend this event from the comfort of your own home or office (or local coffee shop), but you have to register first. Then, all you have to do is log-in with the email and password you give at registration and wait for the learning to commence. Register here.

By the way, the date of this event is April 1, 2009. But it's no joke – this event is for real. See you there?

p.s. If you are on Twitter, follow us there.

Upcoming Events

Digital Marketing World Spring 2009
Free Virtual Conference

April 1, 2009

Green to Gold: Why Companies are Going Green, and How You Can Also Profit from Smart Green Marketing
February 12 with Andrew Winston

How to Make Your B-to-B Website a Lead Generation Machine
February 26 with Bob DeStefano

Recent Job Postings

Marketing Director

Find and Post Jobs >

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