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 This Week's Marketing How-To
The State of Social Media Marketing, by the Numbers: A Sneak Peek
By Tim McAtee. Here are a few, rich examples of the kind of social media research depth you won't find anywhere else. Get the full story >
 Editors' Pro Pick
It's Planning Time Again ... Need a Hand?
Smart marketers know that to succeed, they need a plan. A good one lets you adapt to changing conditions, pursue new markets, launch new products, and present your solution to management. And let's be honest, usually you need this plan ... yesterday. Read more >
This Week's Top Articles

Brand Control to Major Tom: The New Rules of Brand Management
By Roger Sametz. Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control. Get the full story >

The Brave New World of the Engaged Web
By AJ Harring. Passive websites have been replaced by engaging Web applications, and visitors have become users. This new world has three important implications for marketers. Get the full story >

Personal Branding Predictions: Top 10 for 2010
By William Arruda. How will the world of personal branding, and business, evolve in the coming year? Get the full story >

Marketing Is So Much More Than Promotion: Just Visit My Hairdresser
By Barbara Bix. What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised. Get the full story >

MarketingProfs Online Seminars

The Naked Truth: Insights from Our Social Media Marketing Research
January 14

A Note to Readers
from Ann Handley
Chief Content Officer

Wrapping Up 2009: What We Are Working on for You

How is the year-end playing out for you and your teams or organization? Is it business as usual, or are you getting a chance to catch your breath before 2010 (and a new decade!) begins?

I hope you are finding some way, among the holiday hoopla, to relax into some quiet and contemplative moments, giving you a chance to reflect on the year that was and anticipate the year that will be.


We haven't quite had that luxury yet here at MarketingProfs, because things have been a little... well, busy. But there's still a few weeks, right?

In the meantime, here's a peek at what we are working on at MarketingProfs World Headquarters:

1. Facebook Double-Header. Tomorrow and Thursday, in back-to-back online seminars, wunderkind Jeff Widman shares first-hand knowledge on promoting your brand through Facebook and giving rabid customer evangelists something to talk about. Not sure whether you need a Facebook fan page, a group, or just some well-aimed ads? This is the kind of stuff Jeff knows cold.

(Side note: I was describing this double-header to someone last week and mistakenly used the phrase "two-header," instead. My companion graciously pretended not to notice. But it was an embarrassing reminder of why I should try to avoid sports analogies, at all costs.)

2. The State of Social Media Marketing Research Report. It's here! This comprehensive report is in a class of its own in both scope and depth. Be sure to take a sneak peek here in this newsletter, or check out the whole thing.

3. B2B types: Do you have a Marketing resolution for 2010? Tell us what it is and you could win a conference ticket and hotel to the MarketingProfs B2B Forum this May 4 & 5 in my hometown, Boston.

I have lots more to mention... but I'm running short on room. So I'll wait until next week to share more.

See you then... and my best to you as we head into the final few weeks of the decade!

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

SocialTech 2010
March 25, 2010

Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and Loyalty
January 21 with Gerry McGovern

Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen Marketers
January 28 with Jackie Huba

Recent Job Postings

Marketing Manager
OneSource Information Services

Senior Marketing Executive - ICIS Americas
Reed Business Information

Vice President, Marketing
CHG Healthcare Services

Research Director
ExpM a division of Pierce

Director, Digital Strategy
Discovery Chicago

Find and Post Jobs >

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