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This Week's Marketing How-To

Steal This List! 100 Subject Lines That Will Get Your Emails Opened

By Kimberly Smith. The first step on the path to strong performance is a compelling subject line. Get the full story >

What Works in Marketing!

How a Franchiser Automated Its Marketing Support to Improve Efficiency, Profitability

Company: Cartridge World
Location: Emeryville, CA
Industry: Office Supplies
Get the full story >
This Week's Top Articles

The Dark Side of Twitter: What Businesses Need to Know
By Michael A. Stelzner. As with any new craze, there are enormous opportunities. And with them come giant pitfalls. Get the full story >

A Lesson from Sears: Creating Relevance in Email Marketing
By Stephanie Miller. Sears performed a courageous email-marketing act in mid-December. Get the full story >

What's the 'Return on Sound'? Build Long-Term Emotional Equity by Applying Sound Strategically
By Noel Franus. What's your "return on sound"? Get the full story >

10 Email Marketing Tips for Small Business Owners
By Kara Trivunovic and Andrew Osterday. Most email guidelines are geared toward bigger businesses. Until now. Get the full story >

MarketingProfs Online Seminars

How to Make Your B-to-B Website a Lead Generation Machine
February 26

A Note to Readers
from Ann Handley
Chief Content Officer

Extra Goodness Inside

Parents: You know how you like one of your kids more than the others? Well, that's how I feel about this week's newsletter: The others have been great, but this one is particularly great.

Okay, okay... I'm totally kidding about the kid thing. I love my kids just the same. But I am serious about this newsletter: It's been a joy to... well, birth. Here's why:


The lead story of Steal This List! 100 Subject Lines That Will Get Your Emails Opened is a story for the times: Solid, quick, actionable advice that's fun to read, to boot. It's available to paid members only, but it's worth the few bucks. Trust me.

Twitter has been getting a lot of attention these days, and Michael Stelzner weighs in with a level-headed look at Twitter's underbelly in his riff on the "dark side." This one's free, useful and plenty interesting, too. (And I'm not just saying that because he interviewed me for it.)

And here's one more... Stephanie Miller launches a regular monthly series on "What Works" in email by highlighting an intriguing but spot-on program by Sears. Stephanie is the Email Queen in my book, and she doesn't disappoint in this article.

So what else? Well, plenty. So get reading... and as always, let me know what you think. I love to hear from you.

Here's the weekly update: As of yesterday, 10,761 of you registered to attend Digital Marketing World, featuring keynote David Plouffe. As my Midwest friends would ask, "Are you coming with?"

p.s. One last thing: Are you on Twitter? We are, too! Follow me, CEO Allen Weiss, or Seminar Den Mother Shelley Ryan.

Upcoming Events

Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

What to Cut When the Budget Axe Falls
March 12 with Pat LaPointe

Blogging Fundamentals: What Marketers Need to Know
March 26 with Mack Collier

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