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This Week's Marketing How-To

Honest to Blog: 5 Tips For Developing a Corporate Blogging Policy

By Kimberly Smith. A well thought out blogging policy provides the necessary foundation for a blog's success. Get the full story >

What Works in Marketing!

How Twitter Helped Save Ford From a PR Disaster

Company: Ford Motor Company
Location: Dearborn, MI
Industry: Automotive
Get the full story >
This Week's Top Articles

Open Letter to the Would-Be CEO Blogger
By Todd Defren. Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? Get the full story >

Commentary: The Problem No Bailout Can Solve
By Andrew Winston. There's another, larger catastrophe in the works: the change in the earth's climate, and what it will do to business and society. Get the full story >

Digital Alchemy: How to Get Gold From the Fusion of Digital Marketing Elements
By Karen Talavera. Digital marketing isn't just an ever-growing collection of components. It's about creating fusion. Get the full story >

Five Ways to Reach Your Target Audience With Place-based Digital Video Advertising
By Scott Hines. Place-based digital video advertising is increasingly coming into its own. Get the full story >

MarketingProfs Online Seminars

Bam! A Recipe to Add Social Media to your Marketing Mix
February 5

A Note to Readers
from Ann Handley
Chief Content Officer

This Place Is Jumping!

Greetings, discerning readers!

Things are jumping here at MarketingProfs. Here's what I mean...


Paul Williams asks, "Can You Help My Lemonade Stand?" The economy is affecting his business, Paul says, and he writes a post soliciting advice. There's some great discussion in the comments of this exercise. Read the whole post here, and chime in!

Last I checked, more than 6,500 of you had signed up for our April 1 Digital Marketing World. Are you coming? Yesterday, Events Director Susanne Sicilian and I went over the details of David Plouffe's keynote with his rep. If I could find a word to describe "super ecstatic," I'd use it here… because that's how excited I am to hear David's talk on social networking, innovation and leadership! Seriously – don't miss it. (p.s. It's free.)

Our Get to the Po!nt snack-sized newsletters consistently deliver great, specific advice… a bite at a time. Check out this recent one, for example: Quick. Smart. Actionable. (Right?) We publish a Baker's Dozen (or so) of them now on an array of topics, from email to search to new media. Check out the full assortment here.

And finally, are you on Twitter? Follow me there, and please give me a shout if you do.

See you next week!

Upcoming Events

Digital Marketing World Spring 2009
Free Virtual Conference

April 1, 2009

Green to Gold: Why Companies are Going Green, and How You Can Also Profit from Smart Green Marketing
February 12 with Andrew Winston

How to Make Your B-to-B Website a Lead Generation Machine
February 26 with Bob DeStefano

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