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This Week's Marketing How-To

Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business

By Chris Brogan. So how exactly does social media improve my business? Get the full story >

Case Study: What Works!

How Kodak Generated Marvelous Results by Turning Users Into Superheroes

Get the full story >
This Week's Top Articles

Your Marketing Stimulus Package: Invest Now in Building Brand
By Kevin Randall. Today's brand leaders should consider these 7Ps of Branding as a guide during the recession, and beyond. Get the full story >

How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics
By Todd Miechiels. Conversion rate is one way to measure the effectiveness a search phrase, but it can be misleading. Get the full story >

How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear Packing
By Michael Barr. Hyundai took the bull by the horns in this bear market and scored big. What can you learn from its approach? Get the full story >

GM's Biggest Strategic Blunder
By David A. Aaker. GM's biggest blunder might have been its failure to view Saturn strategically. Get the full story >

MarketingProfs Online Seminars

What to Cut When the Budget Axe Falls: Four Strategic Frameworks for Marketers
March 12


A Note to Readers
from Ann Handley
Chief Content Officer

The 'Practical Wisdom' of MarketingProfs

Were you at the TED Conference this year, rubbing elbows with Elizabeth Gilbert? Bono? Jeff Bezos? Bill Gates?

No? Well... me, neither.


In that case, I hope you'll consider attending (for several thousand dollars less!) the MarketingProfs B2B Marketing Forum this June in Boston, where TED speaker Barry Schwartz will keynote. Barry, the author of The Paradox of Choice, will present for us on the topic of his book-in-progress, Practical Wisdom.

I'm excited about meeting Barry, and I hope you can be there, too. Check out more details here.

BTW, we're heavily into the planning for our June and October live events. But there's still time for you to submit a speaker proposal, if you are interested in sharing your wisdom from a MarketingProfs podium.

We are looking for some interesting, innovative ideas to share with attendees at our in-person events later this year. So got a great idea? Shout it out here!

Meanwhile, our (free!) virtual event on April 1 is shaping up nicely. In fact, as of yesterday, more than 11,750 of you had registered to attend Digital Marketing World, featuring keynote David Plouffe. Will you be there, too?

p.s. And finally: Are you on Twitter? We are, too! Follow me, CEO Allen Weiss, or Seminar Den Mother Shelley Ryan.

Upcoming Events

Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

Blogging Fundamentals: What Marketers Need to Know to Get Started
March 26 with Mack Collier

From Blah to Blockbuster: How You Can Build a Blog That Excites Your Customers
March 27 with Mack Collier

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