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Next Steps with Your Blog: Building Excitement, Readership and Community

Mack Collier
Fri., Mar. 27, 2009, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Youíve launched a blog and have been at it for a while now. But the results youíre getting arenít what you had hoped for. Despite posting regularly, traffic is still low and youíre still waiting on that first comment. So whatís the deal? Why isnít your blog resonating with readers? Other company blogs get regular comments, so why isnít yours?

Donít worry, most companies find themselves in this position when they launch a blog. This seminar examines ways that you can boost your blogging efforts. Mack Collier will walk you through the elements of a successful blog, and how you transform your blog from boring into a powerful tool that connects with, and even EXCITES your customers!


Mack Collier Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 2 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 125,000. He is also a frequent contributor to the website MarketingProfs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a frequently requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, MarketingProfs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

Who Should Attend?

Anyone who is blogging now and wants to improve their efforts and create more interaction and excitement on their blog. This is not for someone who wants to use their blog to better promote their company, but for companies that want to know how to better connect with their customers and create a blog that will be more interesting to their readers.

This session is for marketing professionals who are familiar with blogs and ideally are already blogging in their company. If you're new to blogging, consider attending Thursday's session first, Not Blogging Yet? What Marketers Need to Know to Get Started.

What Will You Learn?

  • What readers are looking for from your blog
  • How to create content that is valuable to your readers
  • Why commenting is so important, both on and OFF your blog
  • How to put the spotlight on the readers that are the most active on your blog
  • Why pictures are so important in helping readers connect with you
  • How to change your blogging mindset from 'what's in it for me?' to 'what's in it for my readers?', and why this is key for creating a blog thatís a growth vehicle for your business

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