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This Week's Marketing How-To
Boost Your Site Traffic (Part 2): 10 Tips for Getting High-Quality Links and Visitors
By Kimberly Smith . Is your linking strategy really working to your advantage? Get the full story >
Case Study: What Works!
How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyalty

Get the full story >
This Week's Top Articles

Four Best-Practices for Renovating Your BrandóBefore It's Too Late
By Fred Geyer. Renovate your brand while it is strong and growing, not floundering. Get the full story >

Speaking Their Language: How to Localize Your Message for Global Customers
By Chanin Ballance. Translating isn't enough. To strike a chord with more buyers, you'll have to localize your message as well. Get the full story >

Improve Your Email Marketing Through Segmentation
By Michael Clark. Email messages that are segmented, targeted, and relevant to the recipient are much more likely to be opened (and acted upon). Get the full story >

Five Ways to Supercharge Your Mobile Marketing
By Iain McCready. The mobile market is a wellspring of untapped potential, but it's also a challenging place to do business. Get the full story >

MarketingProfs Online Seminars

Not Blogging Yet? What Marketers Need to Know to Get Started
March 26

A Note to Readers
from Ann Handley
Chief Content Officer

The Marketer's Addictionary

The other day my 12-year-old described one of the smarter boys in her class as a "hugel."

She read the confusion on my face and then said, "You know, Mom, 'hoogle' as in human Google? He knows everything!" Now that I understood.


As it happens, my conversation with my kid dovetails into something we've just unveiled on the MarketingProfs site, too: the Marketer's Addictionary. What's an "Addictionary"? It's a sort of lexicon for a new generation of marketers, where users (this means you) can stake claims on new linguistic territory by creating new words to describe the world we work in.

Just the other day, for example, Kevin Fenton added "wannapreneur" to describe someone who claims to be an entrepreneur but doesn't actually own any businesses. Bob Knorpp coined "twitnanigans" to describe the playful shenanigans that sometimes erupt on Twitter. And I added "social notworking" to describe someone who fritters away their workday on Facebook or Twitter. (Will Johnston offered an alternative meaning: "Social networks or features of social networks that do not function effectively or efficiently.")

Added this week: stimulame, Skypophobia, and bird-of-mouth.

There's also a There Ought to Be a Word feature in which you can offer a definition and solicit words. Shelley Ryan wondered over the weekend, "What's it called when you leave a store with WAY more stuff than you intended to purchase?" Check out the answers to her query. (Widgets for both the Word of the Day and There Ought to Be a Word apps appear on the blog and the MarktingProfs home page, BTW.)

Sometimes seriously smart and sometimes seriously silly, the Marketing Addictionary is interactive, interesting, and (I think) fun. Check it out, add a word or two (or just vote for your favorites), and definitely let me know what you think!

Pop on over to the Marketer's Addictionary now.

Upcoming Events

Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Next Steps with Your Blog: Building Excitement, Readership and Community
March 27 with Mack Collier

Extreme PowerPoint Makeover: Transform Your Data-Driven Presentations Beyond Bullet Points
April 9 with Cliff Atkinson

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