The Marketer's Addictionary
The other day my 12-year-old described one of the smarter boys in her class as a "hugel."
She read the confusion on my face and then said, "You know, Mom, 'hoogle' as in human Google? He knows everything!" Now that I understood.
As it happens, my conversation with my kid dovetails into something we've just unveiled on the MarketingProfs site, too: the Marketer's Addictionary. What's an "Addictionary"? It's a sort of lexicon for a new generation of marketers, where users (this means you) can stake claims on new linguistic territory by creating new words to describe the world we work in.
Just the other day, for example, Kevin Fenton added "wannapreneur" to describe someone who claims to be an entrepreneur but doesn't actually own any businesses. Bob Knorpp coined "twitnanigans" to describe the playful shenanigans that sometimes erupt on Twitter. And I added "social notworking" to describe someone who fritters away their workday on Facebook or Twitter. (Will Johnston offered an alternative meaning: "Social networks or features of social networks that do not function effectively or efficiently.")
Added this week: stimulame, Skypophobia, and bird-of-mouth.
There's also a There Ought to Be a Word feature in which you can offer a definition and solicit words. Shelley Ryan wondered over the weekend, "What's it called when you leave a store with WAY more stuff than you intended to purchase?" Check out the answers to her query. (Widgets for both the Word of the Day and There Ought to Be a Word apps appear on the blog and the MarktingProfs home page, BTW.)
Sometimes seriously smart and sometimes seriously silly, the Marketing Addictionary is interactive, interesting, and (I think) fun. Check it out, add a word or two (or just vote for your favorites), and definitely let me know what you think!
Pop on over to the Marketer's Addictionary now.