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This Week's Marketing How-To

Three Steps to Making Valuable Customer Connections on Facebook

By Kimberly Smith. If you're not leveraging the opportunity to cement relationships with your customers, you're opening the door to competitors who are. Get the full story >

Case Study: What Works!

How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Sales

Get the full story >
This Week's Top Articles

10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)
By Jonathan Kranz. When the going gets tough, the tough get... cheap. Get the full story >

Win Through a Social Contract: Use Teamwork to Create Value, Develop New Strategy, Iterate Quickly, and Implement
By Nilofer Merchant. People succeed together because they share a unified sense of purpose and a common vision for what they need to do. Get the full story >

The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More Efficiently
By Allen P. Adamson. Engage with your customers in relevant ways, and they will unlock more value than you could possibly imagine. Get the full story >

Terms, Shmerms! Why Business Can't Afford to Get Distracted by Facebook's Usage Policies
By Crosby Noricks. Here's why you needn't be fearful of getting caught up in any ensuing consumer backlash. Get the full story >

MarketingProfs Online Seminars

What to Cut When the Budget Axe Falls
March 12

A Note to Readers
from Ann Handley
Chief Content Officer

Still Getting Things Done

Amid on the doom, gloom, double toil and trouble, I've nonetheless been hearing still about people finding jobs, companies making money, business getting done.


I'm not minimizing that times are tough. But the business world continues to spin on its axis. Case in point: You think no one is hiring? Well, this company sure is.

It seems that companies are making do with less, however, which is why the articles in this week's issue are so relevant to today's challenges. This week, there's a heavy dose of low-cost social media, bargain-basement marketing tactics, increased efficiencies, and more.

So check it out, and (as always) give me your feedback. See you next week!

Here's the weekly update: As of yesterday, 11,246 of you registered to attend Digital Marketing World, featuring keynote David Plouffe. As my Midwest friends would ask, "Are you coming with?"

p.s. And finally: Are you on Twitter? We are, too! Follow me, CEO Allen Weiss, or Seminar Den Mother Shelley Ryan.

Upcoming Events

Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

Blogging Fundamentals: What Marketers Need to Know
March 26 with Mack Collier

From Blah to Blockbuster: How You Can Build a Blog That Excites Your Customers
March 27 with Mack Collier

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