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This Week's Marketing How-To
Grow Your Opt-in Email List: A Five-Step Guide
By Kimberly Smith. Consistently expanding your opt-in list is one means of further increasing your email returns. Get the full story >
Case Study: What Works!
How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsung

CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. Get the full story >
This Week's Top Articles

Five Essential Strategies for Measuring Marketing Effectiveness
By Ram Krishnamurthy and Brad Ewald. To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach. Get the full story >

Brand-Building: The Limits of Engagement
By Joel Rubinson. How do you build a marketing plan to support the other half of your sales... the half that comes from buyers who are not really loyal to your brand? Get the full story >

Software Sales: How to Do More With Less
By Tim Keyes. "Do more with less" is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. But how? Get the full story >

How to Survive the Tough Times, Personally and Professionally
By Michael Beck. There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help. Get the full story >

MarketingProfs Online Seminars

Getting Buy-in with Social Media Measurement: Don't Sweat the Small Stuff
August 20

A Note to Readers
from Ann Handley
Chief Content Officer

Social Media ROI: Yes, You Can!

Whenever we survey our readers about topics they want us to focus on, Social Media and ROI always are voted two of the more popular girls at the ball. So I'm pretty excited this week to talk about our newest Case Study Collection, Social Media ROI Success Stories, which happens to incorporate BOTH.


The truth is that while Twitter is booming and Facebook evolving and so forth... many companies are reluctant to invest in Social Media because they haven't figured out how to measure return on investment.

That's where we come in: This Case Study Collection gives you the inside scoop on how 11 companies are tracking and analyzing social media campaigns. In other words, they are showing that yes, you CAN quantify your social media efforts! And the folks at Intuit, Microsoft, Dell, Nissan, OfficeMax (and 6 more companies) show you how.

Get yours hot off the press, while they last!

And by the way, I shared this link on Twitter this past weekend and someone there took me to task for forgetting to remind folks that this Case Study Collection is available to Premium members only. (Whoops.) So here's the reminder, since I don't want to tick anybody else off.

p.s. Speaking of Social Media, here's some really comprehensive, insightful info about who, exactly, is using Social Media. You might be surprised by the profiles.

Upcoming Events

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

Engage or Die: The Insiderís Guide to Social Media for Marketing and PR
August 27 with Brian Solis

Create Once, Deliver Twice: Spreading Content Across Social Networks
September 3 with C.C. Chapman

Recent Job Postings

Marketing Associate
Penn State World Campus

Sr Sales Person(Staffing)

Email Marketing Strategist and Email Marketing Spe
FKQ Marketing + Advertising

Find and Post Jobs >

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