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Social Media ROI: Yes, You Can!
Whenever we survey our readers about topics they want us to focus on, Social Media and ROI always are voted two of the more popular girls at the ball. So I'm pretty excited this week to talk about our newest Case Study Collection, Social Media ROI Success Stories, which happens to incorporate BOTH. The truth is that while Twitter is booming and Facebook evolving and so forth... many companies are reluctant to invest in Social Media because they haven't figured out how to measure return on investment. That's where we come in: This Case Study Collection gives you the inside scoop on how 11 companies are tracking and analyzing social media campaigns. In other words, they are showing that yes, you CAN quantify your social media efforts! And the folks at Intuit, Microsoft, Dell, Nissan, OfficeMax (and 6 more companies) show you how. Get yours hot off the press, while they last! And by the way, I shared this link on Twitter this past weekend and someone there took me to task for forgetting to remind folks that this Case Study Collection is available to Premium members only. (Whoops.) So here's the reminder, since I don't want to tick anybody else off. p.s. Speaking of Social Media, here's some really comprehensive, insightful info about who, exactly, is using Social Media. You might be surprised by the profiles.
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