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Pain and the Right Reasons

Published on January 1, 2001   
Tags: Advertising, Customer Engagement, Podcasting, Websites

I want to start a company.

One of the things I do for fun is help people start companies, and that's one thing I hear over and over.  My standard response to that statement is.

That's great, but does the MARKET want you to start a company?

To their inevitable blank stare and maybe a Huh?, I continue on.

The market WANTS you to start a company, but it doesn't necessarily want you to start the company you want to start.


Only then do they start to understand what I'm saying. It's at this point that I tell them this story.

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Chris O'Leary (cyberdigm@aol.com) is an eBusiness strategist for Cambridge Technology Partners (www.ctp.com).
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