The One True Secret of Email Marketing

The highly competent publisher of MarketingProfs, Allen Weiss, contacted us this week with a story idea. It seems that many of you want to read articles on email marketing. So, Allen wondered, could you pen something brilliant on the subject?

“Absolutely!” we said. (We like to keep Allen happy.)

In fact, in our combined years of experience, we've discovered quite a bit about what works, and what doesn't, in the email marketing arena. More than that, we've also divined the true secret of marketing via electronic mail.

Scootch up your chair and lean in close to your screen. Here's the single great truth of email marketing: It's the content that counts.

Pay the most attention to what really matters: the words in your message, and the words on any web pages the email links your customers or readers to.

Seems obvious, eh?

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