Ann Handley
Ann Handley is chief content officer of MarketingProfs, a monthly contributor to Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages, including Turkish, Chinese, Korean, Italian, and Portuguese. Ann was the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary.
Twitter: @MarketingProfs
Email: ann@MarketingProfs.com.
Articles by Ann Handley
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs ... more
As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more ... more
In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social ... more
Today, we've launched a far simpler and cleaner homepage that we think helps visitors make sense of MarketingProfs and directs ... more
Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick ... more
What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal ... more
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? ... more
As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good ... more
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, ... more
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for ... more
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