Ann Handley

Ann Handley is chief content officer of MarketingProfs (www.marketingprofs.com). She writes for the MarketingProfs Daily Fix (www.mpdailyfix.com) and authors her own blog, Annarchy (www.annhandley.com). Reach her via ann@MarketingProfs.com.

Articles by Ann Handley

Look Who's 10: Happy Birthday MarketingProfs!
This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. more
The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs
You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009. more
A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out
So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by protocols and terms that can be perplexing to anyone new ... more
22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)
Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? more
Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)
New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who want to reach digital natives... and the rest of us, too? more
22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing
Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't alone. Indeed, many of the 16+ million people who have ... more
13 Tips for Tuning Your Web Site to Increase Conversions and Inquiries
Search engine optimization decrees that there are a certain set of words that people tend to search with. But when those same people arrive on your Web site, a different set of words, called "customer carewords" becomes important. Choosing the right carewords will bring visitors through your Web site... and ... more
Q&A: PETA's 'Gorilla' Marketing Tactics
No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the type that makes the audience sit up and take notice. more
Outing Second Life: Q&A With Digitas's Greg Verdino
Gartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, 2006. Greg Verdino admits that he might have contributed to ... more
Seven Lessons From a Blogging Year
Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for marketers. If you're thinking of starting your own blog, or if you're just curious about what it takes, take a gander. more

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