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Best Advice From the MarketingProfs SWOT Team

by Hank Stroll, Tamara Halbritter  |  
August 5, 2003
  |  10,457 views

Our SWOT Team is growing! Almost 100 experienced marketing professionals joined the team to provide excellent advice to the external threat posed two weeks ago: How to protect your brand and revenue from being eroded by spam. Read below for your peers' best advice about dealing with this dilemma.

In case you missed our first column, joining the MarketingProfs SWOT team is easy. Just provide your best advice to the current marketing dilemma. The next issue's dilemma addresses a large internal roadblock—the fickle CEO.

Or submit a dilemma you face. Becoming a member of our team may reduce the daunting task of performing a SWOT analysis in your organization for internal strengths, weaknesses, and external opportunities and threats.

So, join us. We promise you won't be disappointed. When we tap into our collective experience, strength and hope—everyone benefits, and you could win a copy of our book, A Marketer's Guide to e-Newsletter Publishing.

Previous Dilemma


Swot Category: External Threat

Our brand is eroded by spam

We have spent many years successfully building a brand that is appealing to the market. Recently, we started to get tons of emails complaining that we were spamming them. We are very careful to follow (and actually exceed!) permission marketing best practices and were confused about the amount of hate email we were generating.


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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Tamara is a writer at InternetVIZ and is available for freelance work.

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