Say Something Worth Talking About

I recently published a short e-book called One Thing I Know About Doing Business Online. Seventeen people contributed—including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and your own Ann Handley.

But I didn't make a contribution of my own.

First, I should say that the rules are a little different for me in this article. I allowed my contributors only 150 words each. Why? Because I wanted them to think hard, find that “one thing” and explain it clearly and briefly.

To be half fair, here's my 150-words-or-less version:

Say something worth talking about. Unlike any other medium, the online experience is linked, networked… through sites, email, newsletters, discussion lists, forums, Weblogs, wikis, cell phones, PDAs and more.

If you have products or services that people actually want, then invest some time in talking about them in an interesting and different way. Talk about them in a way that stands out—makes your readers smile, laugh or scream in outrage.

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