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SWOT Team: Positioning Products for Multiple Markets

by Hank Stroll, Yvonne Bailey  |  
April 13, 2004
  |  8,643 views

Positioning a product in one market is a challenge. Positioning and launching a product into several distinct markets at the same time can be an Olympic feat.

Therefore, when you believe your product will do well in several markets, you must decide whether to roll out one market at a time or go for the gusto and create multiple product marketing campaigns to hit the street simultaneously.

SWOT Team members, we need your valuable advice on positioning products for different audiences.

Is it best to prove the product in one market first and then expand into other markets? Are three markets three times the work, or are there certain marketing economies that can be achieved by synchronizing your product launches? This issue's dilemma asks, Can a company successfully position a product for launch in several markets simultaneously?

Not interested in product positioning? Let us know what keeps you up at night. What dilemma do you take with you when you leave the office? Your peers would love to help. Write to us and ask our SWOT Team about your dilemma. Tap into the collective strength, wisdom and experience of this group. It works, and you could win a free copy of our book, A Marketer's Guide to e-Newsletter Publishing.


Revisit our previous dilemma—read below for your peers' best advice on how to kill a popular but unprofitable product.

Unite and make a difference!

This Issue's Dilemma


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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Yvonne is a “customer engagement coach” and President of EVE Consulting, helping companies achieve sustainable market leadership through the power of customer engagement.

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