by Meryl K. Evans and Hank Stroll
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The Internet has added new terms to the marketing dictionary: SEO (search engine optimization), CTR (click-through rate), conversion rate, hits, advertising banners, e-newsletters, etc. These are only a handful of the marketing terms applied mainly to Internet marketing.
Other terms are still important in Internet and traditional marketing: goal-setting, segment identification, brand identity, product lifecycle, and the four P's: product, price, place and promotion.
It's not unusual for us to be pros in our jobs and encounter new or even traditional marketing terms that we have not heard before. Even if we have, it appears there are different definitions for the same words and phrases, depending on who is doing the defining. What are your definitions?
Walking marketing dictionaries, we await your definitive responses. If you can't deal with definitions, nouns or verbs because you have a problem of your own, let us connect you with 100,000 “MarketingProfs Today” live references to show you how to resolve the problem. You will receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.
This Week's Dilemma
You Say Marketing, I Say Mahketing
I have worked in a software company as a marketing support professional for the past three years. My responsibilities include making business proposals, creating marketing collaterals, and developing presentations. This is my first job and I'm ready to switch over to another company. Every time I go to an interview, I'm asked questions about goal-setting, target-setting, segment identification, and such. My present profile doesn't identify such terms, though in every interview I've been asked about the same terms.
What is your definition for these marketing phrases?
* Segment identification
* CTR (click-through rate)
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