Enter the Marketing Meatrix
We received lots of comments about our recent article, “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.” We acknowledge that our first article only touched the surface, so based on your comments we decided to explore fresh-baked marketing with you in the real world.
If you are reading this to get a quick “fix” for your marketing challenges, then stop right now. However, if you are open to thinking, being inspired and learning something about the New Marketing Order, then please read on. So, you can take the blue pill and remain in your artificial marketing dream world, or you can take the red pill and open your mind to countless new possibilities.
Get ready to experience The Meatrix. You will need to take a side trip and go see The Meatrix for the rest of this article to make sense. Go now to themeatrix.com, watch the Flash movie, look around and then come back….
So, what did you think? You probably fall into one of three categories:
- It's clever, but what's so great about it?
- It's an interesting application of activism marketing but isn't relevant to what I'm doing.
- I get it, I'm breathless with excitement, and I'm rewriting my marketing plan.
If you find yourself somewhere in or between the first two categories (or are just plain confused) hang with us and read on. Category Three people are free to go—have fun and bring your new marketing plan around for the rest of us to see!
The Meatrix captures the New Marketing Order. It is multidimensional, defying categorization by yesterday's marketing standards. It isn't just any one thing that makes The Meatrix work; it is the sum total.
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Linda Zimmer is CEO and Gary Goldhammer is President of MarCom Interactive (marcominteractive.com), a fresh-baked marketing services and Internet broadcasting firm. Reach them at thepeople@marcominteractive.com.
