Usually, we tend to start thinking about our career in the beginning of the New Year—a time for resolution, reflection and rebirth.

To help you focus on taking your marketing career to the next level, here are five key elements of a successful strategy.

1. Know what you want and what you don't

The best career management starts with focused aspiration. Yogi Berra once said, "If you don't know where you are going, you'll end up someplace else."

As a well-trained marketer, you start every advertising campaign, product launch and market research project with a goal.

But have you established the goals for your career? I often speak with marketing execs whose default goal is to become the VP of Marketing; but when they think long and hard about it, that's often not what they're really after at all.

Step one in career management is to visualize what you want—what you really want—and keep that image fresh in your mind. This will ensure that you make day-to-day decisions that will propel you toward your goal.

If you haven't documented your goals, take the time to do so. Just writing something down makes it twice as likely that you will accomplish it. And you will increase those odds if you post your goals where you will see them every day (like your bathroom mirror or office wall).

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ABOUT THE AUTHOR
image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda