The following is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
Prospect: We need our Web site optimized, because we aren't showing up for any searches.
Me: What searches have you tried?
Prospect: We don't show up for ANYTHING.
Me: Why do you want to show up in searches?
Prospect: Well, it seems like we should. Our competitors do, and our Web site is WAY better than theirs.
Me: But, really, what would you stand to gain from showing up prominently in search engine results?
Prospect: Well, we could get more people who are looking for our products or services to find out about us.
Take the first step (it's free).
You may also like:
- The Most Effective Link-Building Strategies According to SEO Experts
- Three Off-Site Tactics That Seriously Boost SEO Traffic
- SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]
- Four Ways to Prepare for Voice Commerce
- The Top Google Search Rank Factors According to SEO Experts