The following is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):

Prospect: We need our Web site optimized, because we aren't showing up for any searches.

Me: What searches have you tried?

Prospect: We don't show up for ANYTHING.

Me: Why do you want to show up in searches?

Prospect: Well, it seems like we should. Our competitors do, and our Web site is WAY better than theirs.

Me: But, really, what would you stand to gain from showing up prominently in search engine results?

Prospect: Well, we could get more people who are looking for our products or services to find out about us.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Scott Buresh

Scott Buresh is founder and CEO of Medium Blue, an award-winning search engine optimization company.

LinkedIn: Scott Buresh