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Have You Been Digitally Dissed?

by William Arruda  |  
October 10, 2006

Hiring managers are googling you-as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career.

Do you know what Google says about you?

A recent Harris Interactive poll showed that 23% of people search the names of business associates or colleagues on the Internet before meeting them, and 75% of recruiters google candidates, according to a survey by Execunet.

Face it. People are googling you and you should be googling yourself, too.

Why Should I Google Myself?

There may be things about you on the Web that you're not even aware of. And perhaps what Google reveals does not convey the image that you want to share with the rest of the world.

That was the case for Susan, a marketing executive who had been fired by the board of her company. The meeting minutes detailing her firing got posted on the Web, and the first item displayed after a Google search of her name was the summary of those meeting minutes. She didn't understand why she couldn't get any job interviews until one executive recruiter told her about her Google results. Prior to that, she'd had no idea that she had been digitally dissed.

The moral of the story: Google yourself. It's called self-googling or ego-surfing—and you should be doing it regularly.

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William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda

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