Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)

by Ignacio Hernandez Jr.  |  
April 11, 2006
  |  14,517 views

Last week, we ended part 1 of this two-part series with a quick discussion of the perceived entry barriers to marketing to Hispanics. We now take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth search engine marketing (SEM) as an optimal way of reaching Hispanics.

Marketing Tactics

The next chart shows how marketers attempt to reach both the general and the Hispanic markets. The chart does not reflect the about of budget allocation, but merely whether a marketing tactic is used.


It's clear that search engine optimization is the most popular marketing tactic; more importantly, however, it's likely the most important internet marketing effort because it relies on a pull strategy, based on users' needs, rather than a push strategy that's focused on brand awareness and potential reach.

The following chart provides a visual presentation of how pull marketing attracts a more targeted market and is based on persuasion, whereas permission marketing is more about communities, occupying a middle ground in consumer's intent, and push marketing is used more for reach and awareness.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ignacio Hernandez Jr. Nacho Hernandez, founder and CEO of iHispanic Marketing Group (www.ihispanic.com), has been involved with international business, e-commerce, and marketing since 1996 and has been targeting the U.S. online Hispanic market since 2000.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!