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Marketing Challenge: Playing the Name Game

by Hank Stroll  |  
April 18, 2006
  |  5,724 views

What's in a name?

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Old vs. new marketing—which is better?

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Some product and company names make excellent sense, while others are puzzling.

Yet, names have succeeded in spite of odds, or failed when the chosen name looks like a perfect fit.

Dreaming of a new name


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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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