What's in a name?

Next Marketing Challenge

Old vs. new marketing—which is better?

Click here to offer your advice or here to ask a question.

Some product and company names make excellent sense, while others are puzzling.

Yet, names have succeeded in spite of odds, or failed when the chosen name looks like a perfect fit.

Dreaming of a new name

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.