What's in a name?

Next Marketing Challenge

Old vs. new marketing—which is better?

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Some product and company names make excellent sense, while others are puzzling.

Yet, names have succeeded in spite of odds, or failed when the chosen name looks like a perfect fit.

Dreaming of a new name

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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.