Marketing Profs

Have you ever had a good idea, maybe a great idea, only to find that someone else already did it? Frustrating. You want to be a success—who doesn't?—it's why you do what you do, why you put-up with what you put-up with. But it all gets so frustrating.

As much as you'd like to believe otherwise, there just aren't any secret methods, special potions, or motivational DVDs that are going to make you a success in 30 days. But there are things you can do that will help.

Sure working hard helps, but working smart is even better. So how do you work smart?

Well, you can start with presenting your core marketing message to your targeted audience in a way that engages the spirit, informs the intellect, and embeds your message in the mind.

And if you want to be cutting edge, the way to do it is with audio and video.

What a Difference a Difference Makes

Anybody who has ever tried to raise money for a project from a bank or contacted an ad agency for help has heard the question, "What makes your company different?"

If you don't have a different product, different process, or different way of doing or presenting what you do, you are never going to raise a cent or make an impact on the market. Yet most companies blindly continue to follow the market leader... and wonder why they never attain the level of success they hope to achieve.

If you want to be a success, you have to reinvent your company as something unique, so when the time comes to present your redefined vision to the world you will actually have something to say—something worth listening to.

Lateral Thinking, the Creative Laxative

Once you've decided to develop a video marketing message that focuses on what makes you different, you will want to know where to begin.

This is a creative process that can be scary to business executives trained in left-brain, linear thinking. Learning to think creatively is hard, and for most people it goes against everything they have learned.