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How To Create a Video Campaign Concept

by Jerry Bader  |  
July 31, 2007

Have you ever had a good idea, maybe a great idea, only to find that someone else already did it? Frustrating. You want to be a success—who doesn't?—it's why you do what you do, why you put-up with what you put-up with. But it all gets so frustrating.

As much as you'd like to believe otherwise, there just aren't any secret methods, special potions, or motivational DVDs that are going to make you a success in 30 days. But there are things you can do that will help.

Sure working hard helps, but working smart is even better. So how do you work smart?

Well, you can start with presenting your core marketing message to your targeted audience in a way that engages the spirit, informs the intellect, and embeds your message in the mind.

And if you want to be cutting edge, the way to do it is with audio and video.

What a Difference a Difference Makes

Anybody who has ever tried to raise money for a project from a bank or contacted an ad agency for help has heard the question, "What makes your company different?"

If you don't have a different product, different process, or different way of doing or presenting what you do, you are never going to raise a cent or make an impact on the market. Yet most companies blindly continue to follow the market leader... and wonder why they never attain the level of success they hope to achieve.

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Jerry Bader is senior partner in MRPwebmedia (, a website-design firm that specializes in Web audio and video. Contact him via or (905) 764-1246.

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  • by Peggy Martin Tue Feb 22, 2011 via web

    Hi Jerry, I really appreciate your simple, direct educational article; your outline is easy to remember and to apply. Thank you. Peggy Martin (Returned Peace Corps volunteer and now re-entering the "real" world)

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